Tenyx
Revitalizing the digital presence of an AI leader
As Tenyx's innovations raced forward, their digital presence lagged behind.
My Role
Lead Designer
What I Did
Visual Design
Interaction Design
Branding
User Research
Design Strategy
Content Strategy
Timeline
Q2 2024
Tenyx's funding press release on TechCrunch
THE CHALLENGE
Revitalizing Tenyx's digital presence in under a month.
The need for urgency.
During the initial kickoff call, it quickly became clear that a simple facelift wouldn't suffice. The site was not only outdated in design but also lacking in substance. It struggled to convert visitors due to outdated information and weak CTAs.
After several discussions with the Tenyx team, the scope of the redesign expanded significantly, and we had just a month to complete everything before CCW Vegas.
The existing website
Some of our key objectives for this project.
THE APPROACH
This wasn't just a visual update, it was a complete content overhaul.
Getting to know Tenyx.
I started by diving deep into Tenyx's key products and services. Working hand-in-hand with their team, I tapped into their knowledge to craft messaging that would connect with each of their target personas.
Collaborating in Google Docs was easiest, as it got everyone involved
Making sense of it all.
After establishing our content strategy, I shifted my focus to information architecture. I created a logical navigation structure to guide visitors efficiently. Whether they sought industry-specific solutions or Tenyx's latest AI research, the aim was to ensure seamless access to relevant information.
High-level sitemap
Visual explorations.
With a solid grasp of Tenyx's message and target audience, the creative process flowed more smoothly. I explored various themes and visual concepts for the hero section, experimenting with different approaches to capture attention and convey Tenyx's unique voice.
THE REDESIGN
Striking the balance between complexity and accessibility.
The best of both worlds.
I knew we had to strike a balance between showcasing Tenyx's technological prowess without alienating non-technical stakeholders. After multiple iterations and feedback sessions, I landed on a solution that embodied the best of both worlds.
I incorporated darker, tech-oriented sections to showcase Tenyx's technological capabilities
Light mode sections were reserved for real-world benefits and use cases to make AI concepts more approachable
Bringing it all to life.
Leveraging Tenyx's audio files, I created a demo that puts their AI front and centre. This simple yet impactful demonstration highlights Tenyx's human-like speech patterns and its ability to maintain contextual memory across conversations.
With everything in place, I created a balanced design that resonates with both technical experts and newcomers to AI.
THE IMPACT
Two months after the new website launched, Tenyx shared performance metrics that demonstrated the success of my approach.
Here are some of the key metrics that showed the most improvement.
-11%
BOUNCE RATE
The Tenyx team reported a notable decrease in bounce rate compared to the previous quarter. This improvement suggests that my redesigned homepage and clearer messaging are more effectively capturing visitor interest from the moment they land on the site, encouraging further exploration.
+21%
PAGES PER SESSION
Users are engaging in more comprehensive information journeys, reflecting the improved site architecture and content. This deeper engagement suggests the potential for higher-quality, more informed leads.
+28%
SCHEDULED DEMOS
Tenyx reported a significant uptick in demo requests - their most critical conversion metric. This increase directly translates to more potential sales opportunities, suggesting that the new design effectively guides users through the consideration process to the point of taking action.
Making waves in Vegas.
I completed the redesign just in time for CCW Vegas. The new aesthetic seamlessly complemented Tenyx's booth, creating a powerful first impression of the revitalized brand image.
The Tenyx booth at CCW Vegas
Featured in Forbes.
The graphics I created resonated so powerfully with the Tenyx team that they became integral to the company's broader marketing strategy. But the best part? One of the graphics was featured in Tenyx's press release on Forbes!
The press release in Forbes
