Amplifii
Creating a marketplace
for brands and creators
TLDR
My Role
Lead Designer
What I Did
Design System
User Research
Prototyping
User Testing
Design Strategy
Branding
Timeline
Q1 - Ongoing
Amplifii's pre-release trailer
THE CHALLENGE
Designing a comprehensive platform to connect brands with creators.
Building on solid foundations.
The journey began with valuable insights, thanks to the founder's proactive approach. Through a pre-onboarding survey sent to interested creators, he gathered detailed requirements that would shape the platform's core functionality.
Additionally, he created several visual mockups, offering a clearer concept of his vision for Amplifii. This groundwork provided me with a strong starting point for our design process.
The pre-onboarding form sent out to potential creators
Some of our high-level goals for this project.
THE APPROACH
Given the scope, my first step was to identify how it all fit together.
A familiar, yet unique challenge.
Thankfully, e-commerce was familiar territory for me. Having owned and operated my own online store for several years, I was well-equipped to understand what screens and features were needed to bring Amplifii to life. This streamlined the planning process, allowing me to quickly identify the essential design elements for both the marketplace and seller dashboard.
High-level sitemap
However, it's not all the same…
The key difference between Amplifii and other e-commerce platforms is our multi-step transaction process. This includes a buyer sending an offer, the seller fulfilling it, and the buyer confirming its completion. I also had to determine when the buyer would pay, with funds held in escrow, and when the seller would receive those funds.
Recognizing the inherent complexity, I focused on simplifying the process as much as possible, ensuring an efficient journey for both buyers and sellers to reach the final stage.
User flows of the transaction process
Keeping the data up to date without breaking the bank.
To provide a comprehensive view of a creator's influence, we developed the Amplifii Score - a numerical representation of a seller's reach and impact, based on metrics such as follower count and average post engagement. This score serves as the backbone of our platform, allowing sellers to quantify their influence and enabling buyers to make informed decisions when assessing potential partnerships.
To achieve this, we utilized Phyllo to capture all necessary data points. However, since Phyllo operates on a pay-per-call model for their API, I needed to think creatively to minimize the number of calls while balancing the need for accurate, up to date data.
Flows containing Phyllo's API were carefully structured
THE DESIGN
Assembling the vision.
Discovering the right creator.
The marketplace prioritizes ease of use and informed decision-making. Buyers can filter creators based on industry, follower count, Amplifii Score, and other key metrics. This transparency facilitates efficient matchmaking between brands and creators, allowing brands to quickly identify the ideal partners for their campaigns.
The marketplace
Simplifying complexity.
With our multi-step transaction process, I designed our platform to clearly guide users through each stage. The UI acts as a helpful companion by clearly indicating whose turn it is to act and what steps are required next. By breaking down the journey into manageable steps, both buyers and sellers can navigate the process smoothly, from initial offer to final delivery and payment.
Buyer POV: Waiting for seller to complete an interaction
Seller POV: Completing an interaction and awaiting confirmation from buyer
Empowering creators.
Equipping sellers with what they need to succeed
A mobile-first approach.
The pre-onboarding survey revealed a crucial insight: over 90% of our potential users would prefer using Amplifii on their mobile devices, seeking the ability to complete interactions on-the-go.
This discovery meant that I had to prioritize creating a fully responsive platform, ensuring a seamless experience across all devices.
Mobile designs
You may have noticed the light and dark modes…
At the request of the Amplifii team, I created distinct colour palettes for the marketplace and seller dashboard. The marketplace adopts a light mode, creating a welcoming and approachable atmosphere for buyers. In contrast, the seller dashboard employs a dark mode, fostering an engaging and focused environment for managing business operations.
Several components from the design system
I also extended the design system when creating Amplifii's website
THE FINAL CHALLENGE
Hurdles on the home stretch.
Revising our onboarding flow.
Towards the end of development, we faced an unexpected challenge: additional compliance steps were required for both Instagram and X. Instagram's account integration with Phyllo demanded extra verification, while FTC regulations necessitated specific disclosures for X advertising.
These compliance measures, though essential, added friction to our onboarding process.
New flows were created quickly to address this
THE IMPACT
During Amplifii's closed beta, I monitored key metrics for the first month to assess the marketplace's performance and user adoption.
Amplifii is currently down in preparation for its full release, but the initial results have already exceeded our expectations.
+$25K
PLATFORM TRANSACTIONS (USD)
This impressive figure partly stems from the founder's industry connections and early adopters redirecting existing brand deals through Amplifii. It validates the platform's value proposition and demonstrates strong initial traction for streamlined social media collaborations.
+806
FULFILLED ORDERS
The streamlined multi-step transaction process resulted in an 82% completion rate for initiated offers, not including canceled or refunded transactions. This high number of fulfilled orders indicates that the design effectively guides users through the offer, fulfillment, and confirmation stages, ensuring smooth collaborations between brands and creators.
+112
SELLERS ONBOARDED
This number of new creators joining the platform is particularly encouraging given the added complexity of compliance requirements for Instagram and X. It suggests that the revised onboarding flow successfully balances necessary verifications with a smooth user experience, while also reflecting the strong pre-launch interest from creators.
