Archived projects
These are some of my older projects that I’m still proud of. I’m working on porting them over as they're currently housed on my old site. The design and content might be rough around the edges - so be warned! Feel free to explore if you’re curious.
Hey there! I'm Eric 👋
I’m a product designer based in Vancouver, BC, passionate about crafting digital experiences that bring value to users and businesses alike. My path into design? Well, it's a bit of an unconventional story…
It all started in e-commerce.
Back in 2018, I launched my own e-commerce store, handling everything from market research and supplier relations to branding and marketing (some of my video ads hit over 15M views!). As the business grew to mid-six-figure annual revenue, I became obsessed with analytics and optimizing conversion funnels - tracking user behaviour, running A/B tests on product descriptions, and even tweaking the colour of the "Add to Cart" button, all to drive more sales.
At the time, I didn’t realize it, but I was already thinking like a product designer - refining experiences, testing ideas, and shaping how users interacted with my store. What started as a business quickly became a passion for design, and the rest was history.
Fast forward to today.
Over the past six years (with 4-5 in product and UX design), I’ve worked across industries including e-commerce, SaaS, real estate, and B2B, designing for both web and mobile. I’ve helped shape everything from consumer-facing products to tools built for businesses, always focusing on creating experiences that drive real impact. And that early love for data? It still plays a huge role in how I approach every project.
When I'm not at my desk…
I'm probably at the gym (lifting helps me think through design problems - yeah, it's weird) or mentoring aspiring designers. I also stay active in design communities, sharing insights, learning from others, and geeking out over great design. Being part of a community that constantly learns and pushes each other forward is something I truly value.
I’m always up for a good chat about design, life, or anything in between. If you have a project in mind or just want to connect, don’t hesitate to reach out - my inbox is always open!