Hey there! I'm Eric.
I'm a product designer based in Vancouver, BC, with a passion for creating digital experiences that delight both users and businesses. My journey into design? Well, it's a bit of an unconventional story…
It all started in the world of e-commerce.
In early 2018, I founded and ran my own online store. From designing the website to editing videos for ads that reached millions, I wore every hat imaginable. As I grew the business to six-figure annual revenue, I also discovered my passion for design.
During this journey, I became obsessed with analytics, meticulously tracking user journeys to optimize conversion flows. This analytical approach, combined with in-depth customer research, informed everything from product selections to marketing strategies. A/B testing became second nature as I continuously refined site copy, ads, and the overall user experience. Little did I know, I was cultivating the exact skill set of a product designer.
My journey since then.
Fast forward to today, I've spent the last 6 years (4-5 in product and UX design) honing my craft. My experience spans freelancing, startups, and agencies, giving me a well-rounded perspective in the field.
I've worked extensively in e-commerce and SaaS, learning to efficiently bring digital products to life while balancing user needs and business goals. That early experience with analytics? It's now a cornerstone of my design approach, shaping how I tackle every project.
When I'm not designing.
You'll often find me at the gym (gotta keep those creative juices flowing!) or mentoring aspiring designers. There's something incredibly fulfilling about helping others navigate this exciting field.
I'm always up for a good chat about design, life, or anything in between. Whether you've got a project in mind or just want to discuss the latest design trends, feel free to reach out!
