You're reading an older case study!
This case study is hosted on my old site, so both the design and content might not be up to my current standards. I’m in the process of updating them, but in the meantime, expect a few rough edges. Appreciate your patience!
Grow
Grow
Grow
Making feedback fun
Making feedback fun
Making feedback fun
2023 | producT DESIGN | SLACK APP
2023 | producT DESIGN | SLACK APP
2023 | producT DESIGN | SLACK APP
INTRODUCTION
INTRODUCTION
INTRODUCTION
Grow is a Slack app that empowers teams to collaborate, communicate, and share actionable feedback seamlessly within Slack. With Grow, users can show appreciation, send praise, and reflect daily through various activities, fostering a culture of appreciation and continuous improvement.
Grow is a Slack app that empowers teams to collaborate, communicate, and share actionable feedback seamlessly within Slack. With Grow, users can show appreciation, send praise, and reflect daily through various activities, fostering a culture of appreciation and continuous improvement.
Grow is a Slack app that empowers teams to collaborate, communicate, and share actionable feedback seamlessly within Slack. With Grow, users can show appreciation, send praise, and reflect daily through various activities, fostering a culture of appreciation and continuous improvement.
Goal
Goal
Goal
Increasing user retention
and engagement
Increasing user retention
and engagement
Increasing user retention
and engagement
My Role
My Role
My Role
Product Design
Visual Design
UX Writing
Product Design
Visual Design
UX Writing
Product Design
Visual Design
UX Writing
Platform
Platform
Platform
Slack
Slack
Slack
Timeline
Timeline
Timeline
Q1 2023
Q1 2023
Q1 2023
Due to aN NDA, I am limited in the details I can share for this project in my case study. reach out if you'd like to learn more.
Due to aN NDA, I am limited in the details I can share for this project in my case study. reach out if you'd like to learn more.
Due to aN NDA, I am limited in the details I can share for this project in my case study. reach out if you'd like to learn more.
Context
Context
Context
DESIGN CONSTRAINTS
DESIGN CONSTRAINTS
DESIGN CONSTRAINTS
Since Grow is an app that exists in the Slack ecosystem, we had to push the boundaries of what a Slack app could achieve. We embraced the challenge of working within the guidelines while leveraging the full potential of the Slack Block Kit.
Since Grow is an app that exists in the Slack ecosystem, we had to push the boundaries of what a Slack app could achieve. We embraced the challenge of working within the guidelines while leveraging the full potential of the Slack Block Kit.
Since Grow is an app that exists in the Slack ecosystem, we had to push the boundaries of what a Slack app could achieve. We embraced the challenge of working within the guidelines while leveraging the full potential of the Slack Block Kit.
EXISTING CONTENT LOOP
EXISTING CONTENT LOOP
EXISTING CONTENT LOOP
Grow dynamically generated daily spotlights for users who linked their accounts and sent nudges on Fridays to encourage users to send feedback to three team members. This content appeared on a social media-like feed accessible to the entire team, aiming to increase visibility, showcase achievements, and foster a culture of recognition and appreciation.
Grow dynamically generated daily spotlights for users who linked their accounts and sent nudges on Fridays to encourage users to send feedback to three team members. This content appeared on a social media-like feed accessible to the entire team, aiming to increase visibility, showcase achievements, and foster a culture of recognition and appreciation.
Grow dynamically generated daily spotlights for users who linked their accounts and sent nudges on Fridays to encourage users to send feedback to three team members. This content appeared on a social media-like feed accessible to the entire team, aiming to increase visibility, showcase achievements, and foster a culture of recognition and appreciation.
So what's the issue?
So what's the issue?
So what's the issue?
Based on user feedback and internal data, there were three pain points that we wanted to solve:
Based on user feedback and internal data, there were three pain points that we wanted to solve:
Based on user feedback and internal data, there were three pain points that we wanted to solve:
TOO MUCH WORK
TOO MUCH WORK
TOO MUCH WORK
Many of our champion users found checking the feed and providing feedback to three different people each week to be stressful and almost felt like a second job.
Many of our champion users found checking the feed and providing feedback to three different people each week to be stressful and almost felt like a second job.
Many of our champion users found checking the feed and providing feedback to three different people each week to be stressful and almost felt like a second job.
LACK OF CONTENT
LACK OF CONTENT
LACK OF CONTENT
Spotlights were generated daily to aid content generation, but few connected their accounts, resulting in repeated spotlights for the same individuals each week.
Spotlights were generated daily to aid content generation, but few connected their accounts, resulting in repeated spotlights for the same individuals each week.
Spotlights were generated daily to aid content generation, but few connected their accounts, resulting in repeated spotlights for the same individuals each week.
LOW DAILY USER RETENTION
LOW DAILY USER RETENTION
LOW DAILY USER RETENTION
Most of our activity would be on Fridays whenever the nudge was sent out to users.
Most of our activity would be on Fridays whenever the nudge was sent out to users.
Most of our activity would be on Fridays whenever the nudge was sent out to users.
Our approach
Our approach
Our approach
Upon reflection, we identified a fundamental challenge: the app had inadvertently created a perception of being a laborious task.
Giving and receiving feedback is a daunting process for many, and adding a sense of obligation only heightened the issue. Unfortunately, our content generation strategy heavily relied on user engagement, specifically through feedback exchange and interaction.
So how might we create an enjoyable and engaging feedback experience that feeds our content loop?
Upon reflection, we identified a fundamental challenge: the app had inadvertently created a perception of being a laborious task.
Giving and receiving feedback is a daunting process for many, and adding a sense of obligation only heightened the issue. Unfortunately, our content generation strategy heavily relied on user engagement, specifically through feedback exchange and interaction.
So how might we create an enjoyable and engaging feedback experience that feeds our content loop?
Upon reflection, we identified a fundamental challenge: the app had inadvertently created a perception of being a laborious task.
Giving and receiving feedback is a daunting process for many, and adding a sense of obligation only heightened the issue. Unfortunately, our content generation strategy heavily relied on user engagement, specifically through feedback exchange and interaction.
So how might we create an enjoyable and engaging feedback experience that feeds our content loop?
Here's what we did
Here's what we did
Here's what we did
OUR NEW CONTENT LOOP
OUR NEW CONTENT LOOP
OUR NEW CONTENT LOOP
To enhance user engagement and recognition of peoples' efforts, we introduced the "card stack". Instead of having the activities condensed on Fridays, this allows users to complete a flexible number of activities each day, including the option to provide feedback.
The completed activities are then integrated into the card stack of their team members. This creates an environment where team members can interact with and appreciate one another's accomplishments, ensuring that hard work receives the recognition it truly deserves.
To enhance user engagement and recognition of peoples' efforts, we introduced the "card stack". Instead of having the activities condensed on Fridays, this allows users to complete a flexible number of activities each day, including the option to provide feedback.
The completed activities are then integrated into the card stack of their team members. This creates an environment where team members can interact with and appreciate one another's accomplishments, ensuring that hard work receives the recognition it truly deserves.
To enhance user engagement and recognition of peoples' efforts, we introduced the "card stack". Instead of having the activities condensed on Fridays, this allows users to complete a flexible number of activities each day, including the option to provide feedback.
The completed activities are then integrated into the card stack of their team members. This creates an environment where team members can interact with and appreciate one another's accomplishments, ensuring that hard work receives the recognition it truly deserves.
SAY BYE TO THE FEED
SAY BYE TO THE FEED
SAY BYE TO THE FEED
With all the new content appearing in the card stacks, there was no reason to have the feed anymore. In order to streamline the user experience and minimize user effort of switching between different sections of the app, we successfully integrated content browsing and activity completion into a single, seamless flow.
With all the new content appearing in the card stacks, there was no reason to have the feed anymore. In order to streamline the user experience and minimize user effort of switching between different sections of the app, we successfully integrated content browsing and activity completion into a single, seamless flow.
With all the new content appearing in the card stacks, there was no reason to have the feed anymore. In order to streamline the user experience and minimize user effort of switching between different sections of the app, we successfully integrated content browsing and activity completion into a single, seamless flow.
NEW BITE-SIZED ACTIVITIES
NEW BITE-SIZED ACTIVITIES
NEW BITE-SIZED ACTIVITIES
As we shifted our focus towards becoming a daily app, we recognized the importance of diversifying the range of activities to avoid content repetition. To achieve this, we introduced a variety of simple and quick activities that required just a single click.
As we shifted our focus towards becoming a daily app, we recognized the importance of diversifying the range of activities to avoid content repetition. To achieve this, we introduced a variety of simple and quick activities that required just a single click.
As we shifted our focus towards becoming a daily app, we recognized the importance of diversifying the range of activities to avoid content repetition. To achieve this, we introduced a variety of simple and quick activities that required just a single click.
Did it work?
Did it work?
Did it work?
RESULTS
RESULTS
RESULTS
In the following weeks, we saw an upward trend in engagement and activity. Daily active users increased by over 20% and app engagement saw a surge of over 300%.
These results not only exceeded our expectations but also validated our efforts in making feedback fun and meaningful.
In the following weeks, we saw an upward trend in engagement and activity. Daily active users increased by over 20% and app engagement saw a surge of over 300%.
These results not only exceeded our expectations but also validated our efforts in making feedback fun and meaningful.
In the following weeks, we saw an upward trend in engagement and activity. Daily active users increased by over 20% and app engagement saw a surge of over 300%.
These results not only exceeded our expectations but also validated our efforts in making feedback fun and meaningful.
Thanks for reading! 🙂
Feel free to reach out if you’d like to learn more. In the meantime, check out more of my work below!
Thanks for reading! 🙂
Feel free to reach out if you’d like to learn more. In the meantime, check out more of my work below!
Thanks for reading! 🙂
Feel free to reach out if you’d like to learn more. In the meantime, check out more of my work below!
Thanks for reading! 🙂
Feel free to reach out if you’d like to learn more. In the meantime, check out more of my work below!