Artifex, a marketing agency serving mid-sized Direct-to-Consumer (DTC) brands based in Toronto, approached us to redesign their website. Their previous site, also designed by Black Peak, was not meeting desired conversion and sign-up rates.

As the Lead Designer for this project, I was responsible for completely overhauling their site once again. This time around, the client requested a more minimal and elegant approach to better reflect their brand identity and resonate with their target audience.